"Your hands should nurture not punish - Raise your hand against smacking!"

TV Spot by the Council of Europe
"Raise your hand against smacking" is a Europe-wide awareness-raising initiative against corporal punishment of children, launched by the Council of Europe in June 2008. It aims to contribute to the full prohibition of corporal punishment of children, to promote positive parenting and to raise awareness of children's rights throughout Europe.

Illustration by Carolina Melis/Saatchi & Saatchi 
© Council of Europe


"Good Parent - Good Start" 

TV Spots by Nobody’s Children Foundation, Poland 2009

"Good Parent - Good Start" is a preventive programme aimed at preventing the abuse of the youngest children. The project involves both national and local activities. It was launched in 2007 as a pilot programme implemented in selected Warsaw districts. The initiative was welcomed with much interest by both parents and professionals who took part in the programme. The goal of the programme is to protect young children from abuse through supporting their parents/caregivers in parenting without violence - by offering them free access to educational resources and support services.

Help End Child Cruelty With A Click

You're just one click away from doing something really special. This video has been made to illustrate a few, easy ways to get directly involved in ending cruelty to children.Visit the special NSPCC website to find out more.


Dzieci?stwo bez przemocy - "Childhood without Violence" Campaign

TV Spot by Nobody’s Children Foundation, State Agency for the Prevention of Alcohol-Related Problems and Polish Nationwide Emergency Service for Victims Of Domestic Violence "Blue Line". Poland 2001

The main objective of the campaign was to increase social involvement into actions towards fighting child abuse. Therefore, campaign's activities included promotion of positive solutions on prevention, protection and intervention in child abuse cases and encouraging local communities and institutions into undertaking suitable actions. The campaign was also aimed at improving the system of family assistance and at developing parental skills and attitudes.

"Cruelty to children must stop. FULL STOP"

NSPCC ChildLine Advertising

ChildLine is the free helpline service for children provided by the NSPCC. It operates 365 days a year, and in the past nearly 160,000 children per year received counselling from the telephone service.

By Emma Lister, Andy Regan and Graham Billings
© NSPCC, 2008

Campaign of the Domestic Center of Competence "Kocham. Nie bij?" - Loving not Smacking


This videos are part of a series of TV spots showing Polish celebrities with their children to promote non-violent child-raising.
First video: Tomasz Karolak and his daughter
Second video: Maria Seweryn and her daughter
More TV spots and information on the campaign (in Polish only)